Food Storage
Purchaser Purchase drivers
- Female (71%) - Keep pests and insects out of pet food
- 30 to 50 years old - Keep pet food fresh
- Household income $25K to $50K - Keep weather out
- Active outdoors in a rural setting: - Cut down on odors associated
often have property with livestock with pet food.
- Rural or suburban lifestyle - Allows them to purchase larger bags
- Favorite Magazines: People, of food without keeping the bag.
Reader's Digest, and Southern
Living